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Employer branding communications – it’s time to get social

Shared on ZiDCard LinkedIn Group by Johan C. 

The original article was published in the UK’s Personnel Today as article 3 in a 4 part series in the lead up to the 2012 UK Employer Branding World Series Summit in London on 21 March 2012 where Brett is Chairing and presenting.

Without a doubt, advances in new technologies, the emergence of social media and the popularity of mobile devices have encouraged companies to rethink how they communicate employer branding messages to employees, candidates and other key stakeholders.
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Marketing Lessons for Hiring Managers from the Presidential Campaigns

By Sajjad Massud

Who knows marketing better than those who ran the presidential campaigns? During election season, it was hard to miss the candidates everywhere you went. When one wrong move can cost you the election, effective marketing becomes extremely important.

Effective marketing strategies are no less important for companies looking to hire the best people, even if the whole country is not watching your every move. To find uncommon solutions to your biggest enterprise problems, you need to find and hire the best talent. This is no easy feat, since only 17 percent of hiring managers say job seekers have skills and traits relevant to their company. Employers continue to struggle to find candidates with the right skill set and reach qualified prospects, even though unemployment remains high.

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5 Ways You Are Killing Your Business When Recruiting (Social Professionals)

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I’m sure not everyone is guilty of these hiring faux pas in the social media era, but I’ve seen it enough in the past 4 years of interviewing and pitching for social media positions and clients that I know many business owners are hurting their business in the process of recruiting. Whether you are hiring someone to work as your employee, an unpaid intern or you have a professional recruiter finding your new social media community manager or contract agency, the old fashioned rules of social etiquette apply, even more so when you’re hiring social media professionals who know more about digital marketing and socializing technology than you do. Continue reading →

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Resumes aren’t Dead. But they will be.

By KAZIM LADIMEJI

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I was intrigued by a recent press release which concerned the ‘Resume-less’ hiring practices of IGN Entertainment, the world’s leading video game company. They created the Code-Foo challenge which was a ‘no resumes allowed’ recruitment program which they were using to find exceptional coding talent, irrespective of education, degree or experience. How did it work? Interested parties had to ‘submit a statement of passion for IGN’ and answer 4 coding based challenge question. Last year they had 75,000 people view the ‘resume-less’ application form, 104 completed it, 30 participated and 8 people were took on. They are repeating the process this year, which implies it was a success.

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