employers

Legal Risks: Looking at Job Applicants' Social Networking Profiles

By Kalen Smith, special to Workplace TribesKalen has an MBA in finance and marketing, and writes about entrepreneurship and finance. 

At some point in time, most employers have used some form of social media to screen job applicants. Though it’s now basically standard practice, it may not always be a wise idea. Understand the laws and consider the alternatives before you make a dangerous mistake.

Approximately 77% of employers have reported using social media sites to evaluate job candidates, and many of these employers are unaware of the risks they may be taking.

Lawyers and private investigators have warned their clients that this practice can get them into trouble. Companies should very carefully consider the costs and benefits of using social media to make selection decisions. Continue reading

Employer Branding – Hit or Miss? Boost the value of your brand by clearly positioning your company on the job market

By Nina Oswald, Managing Director of Interbrand’s Cologne office. 

Highly qualified and motivated employees are a key, yet increasingly scarce resource in nearly all areas—from industrial to service-related sectors. Only the most attractive brands can draw and keep the best professionals and managers. Companies today are challenged by declines in loyalty, a growing willingness to change jobs, and increasing demands in the workplace. Continue reading