By Lance Haun
Director of Fun.
That was the title I was looking at on a resume for a marketing director position. As I read through the applicant’s accomplishments and responsibilities, I could see that it was clearly a marketing-type position. It stuck out, just not in a good way.
What may have seemed like a great little thing to have on a business card as an attention-getter had now turned into a liability. Nobody knows what a “Director of Fun” does. And sure, maybe “Marketing Director” isn’t all that specific on its own, but give me some context (industry, company size, and market) and I can pretty quickly figure out what you’re doing.
Using these fun titles externally is a mistake.
