According to latest study of CEO.com and business software company Domo, only 32% of top CEOs have at least one account on a social network. Some 68% have no social presence at all.

But not only CEOs are struggling to invest in Social Media, also CMOs do. Damien Cummings  believes there are 4 reasons

• CEOs don’t trust CMOs
• Marketers rely too much on their agency partners to spend their money
• True consumer digital usage is on platforms and devices, not in media
• CMOs don’t understand the value and ROI of social media

Read the article “4 reasons why CEOs still don’t invest in digital marketing” on the Firebrand blog and discover which CEOs are more social on the Infographic published on Visible Banking.