If you’re not getting the quantity or quality of job applicants you want, you might think you have a recruiting problem. But rather than spend time working on efforts like re-wording your job descriptions to make them more exciting, or looking for yet another job board to post them on, you might instead consider approaching your recruiting problem as a marketing problem. Here’s how to apply four basic strategies marketers use to win new customers to help you win more and better candidates.
Build Awareness Among Candidates
Companies with little to no name recognition have it tough when it comes to recruiting. All else being equal, most candidates would rather pursue a job with a company they’ve heard of, rather than the one they haven’t. Posting job vacancies in all the usual places isn’t going to get you noticed. Your best bet: try an unusual tactic.