Par François Combes
“Ce billet inaugure une série d’articles écrits par François Combes et Anne-Laure Raffestin. Rédigés sur différents blogs, ils s’attaqueront aux idées reçues rencontrées à propos des réseaux sociaux : recrutement, community management, Twitter ou encore Facebook seront au programme.” (la suite…)
Les réseaux sociaux permettent d’accéder aux profils pénuriques et aux meilleurs profils
Ce sont effectivement les plus recherchés sur les réseaux sociaux. C’est souvent le réflexe des recruteurs, qui n’ont pas trouvé leur bonheur ailleurs, et pour cause… Dans certains métiers, les bons profils sont plus rares que les postes existants. La concurrence est donc tout aussi rude sur les médias sociaux qu’ailleurs. Et un autre effet pervers est à regretter. Un certain nombre de ces profils trop souvent chassés ne jugent pas utiles de s’inscrire aux réseaux pros, car ils n’en ont tout simplement pas besoin pour faire évoluer leur carrière. Et ceux qui avaient tenté l’aventure ne sont pas tous restés, la surabondance des sollicitations n’étant pas toujours bien vue. Il est bien sûr possible d’y trouver des profils rares, mais tout simplement pas autant que l’on pourrait bien le croire.
Une stratégie de recrutement sur les réseaux sociaux passe forcément par Facebook
Facebook, ses 22 millions d’inscrits, sa domination sans partage de l’univers des réseaux sociaux… Peut-on vraiment s’en passer dans une stratégie de recrutement ? Et bien oui. Facebook n’est tout simplement pas un lieu adapté au recrutement, c’est un réseau social dédié aux loisirs et aux échanges interpersonnels, où les entreprises ont du mal à trouver leur place. La plateforme peut se révéler être un bon moyen de relayer ses informations et de fidéliser certains lecteurs, mais ce n’est pas le lieu le plus évident. Avant de foncer tête baissée, réfléchissez à la manière dont il peut s’intégrer à votre stratégie en ligne. Cela a-t-il du sens d’y ouvrir une page recrutement ? Parfois, oui. A vous de juger selon votre cas particulier.
Les réseaux sociaux ne sont pas utiles au recrutement
Bien sûr que si ! Ce serait une erreur de sous-estimer les possibilités offertes par ces nouveaux outils, comme ce serait une erreur de les surestimer. Les réseaux sociaux sont utilisés par un public nombreux qui s’y informe, échange et partage. Le tout est de choisir les bons canaux correspondants aux bons objectifs. Ils peuvent jouer un rôle important dans le support fait aux candidats, dans la marque employeur et même dans le sourcing et la constitution d’une communauté d’intérêts autour de vos métiers. A vous de comprendre comment les utiliser pour compléter votre stratégie de recrutement.
En dehors de Twitter, Facebook, Viadéo et LinkedIn, il n’y a pas de média social utile
Attention à ne pas confondre nombre d’inscrits et pertinence. Si les 4 réseaux sociaux cités plus haut dominent largement la marché, il ne faut pas oublier les réseaux plus spécialisés (comme Digikaa pour les métiers du digital), les réseaux étudiants (comme Yupeek ou Wizbii), les forums généralistes ou spécialisés ou encore les blogs. Privilégiez les espaces ciblés sur votre secteur d’activité plutôt que des fourre-tout où vous ne trouverez pas de candidats qualifiés.
A suivre…
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