By Sajjad Massud

Who knows marketing better than those who ran the presidential campaigns? During election season, it was hard to miss the candidates everywhere you went. When one wrong move can cost you the election, effective marketing becomes extremely important.

Effective marketing strategies are no less important for companies looking to hire the best people, even if the whole country is not watching your every move. To find uncommon solutions to your biggest enterprise problems, you need to find and hire the best talent. This is no easy feat, since only 17 percent of hiring managers say job seekers have skills and traits relevant to their company. Employers continue to struggle to find candidates with the right skill set and reach qualified prospects, even though unemployment remains high.

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