brand

Employer branding communications – it’s time to get social

Shared on ZiDCard LinkedIn Group by Johan C. 

The original article was published in the UK’s Personnel Today as article 3 in a 4 part series in the lead up to the 2012 UK Employer Branding World Series Summit in London on 21 March 2012 where Brett is Chairing and presenting.

Without a doubt, advances in new technologies, the emergence of social media and the popularity of mobile devices have encouraged companies to rethink how they communicate employer branding messages to employees, candidates and other key stakeholders.
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Employer Branding – Hit or Miss? Boost the value of your brand by clearly positioning your company on the job market

By Nina Oswald, Managing Director of Interbrand’s Cologne office. 

Highly qualified and motivated employees are a key, yet increasingly scarce resource in nearly all areas—from industrial to service-related sectors. Only the most attractive brands can draw and keep the best professionals and managers. Companies today are challenged by declines in loyalty, a growing willingness to change jobs, and increasing demands in the workplace. Continue reading