by Lou Adler
If you like someone when you first meet, you maximize their positives and minimize their negatives. If you don’t like someone, you maximize their weaknesses, and minimize their positives.
Now consider how many great candidates didn’t get the jobs they deserve because someone on the hiring team made a superficial judgment in the first minute, and then spent the rest of the interview seeking evidence to prove it.
I’m sure not everyone is guilty of these hiring faux pas in the social media era, but I’ve seen it enough in the past 4 years of interviewing and pitching for social media positions and clients that I know many business owners are hurting their business in the process of recruiting. Whether you are hiring someone to work as your employee, an unpaid intern or you have a professional recruiter finding your new social media community manager or contract agency, the old fashioned rules of social etiquette apply, even more so when you’re hiring social media professionals who know more about digital marketing and socializing technology than you do. Continue reading
by Howard Adamsky
Recruiting is a team effort. It’s most effective when the parties that make up the team move quickly and effectively through the process to get the job done. This is, of course, easier said than done, but let’s takes a quick moment to identify the three primary members of this illustrious team:
If any of the above-mentioned parties fail to perform as expected, the process tends to suffer — and can break down completely under certain circumstances. This can lead to all types of problems and frustrations that relate to the successful acquisition of a new employee.
Economic pressures on workers combined with a higher unemployment rate might lead you to assume that recruiting and hiring are easier during a downturn. Depending on the nature of your job openings, recruiting is not necessarily easier in a downturn, but it is different. Some of the challenges we are used to are still there and are easier to meet (e.g. fewer demands and less negotiating from candidates) but there are new challenges too. Such as: Continue reading
by Lou Adler
Just about all of us are familiar with Maslow’s Hierarchy of Needs. Abraham Maslow was a mid-20th century psychologist who studied the behavior of high-performing individuals. In a 1943 paper, he suggested that people make fundamental and predictable decisions based on different behavioral needs. These needs range from primitive; e.g., requiring water or food to being completely fulfilled. He separated these states into five distinct levels and referred to them collectively as a hierarchy of needs. According to Maslow, a person couldn’t move to a higher level unless the needs of the lower level were satisfied first. Continue reading