generation

Understand what differentiates generations

by Michael Kirsten

Twenty-plus years ago, when you asked someone what they did for a living, they told you where they worked. Today, they tell you what they do.

The next generation of employees is wired, connected, plugged-in, and empowered, and this psychographic change across a generation has significant implications for recruitment. For younger generations (Gen X and much more so for Gen Y or Millennials):

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