Employer Branding

Employer Branding – Hit or Miss? Boost the value of your brand by clearly positioning your company on the job market

By Nina Oswald, Managing Director of Interbrand’s Cologne office. 

Highly qualified and motivated employees are a key, yet increasingly scarce resource in nearly all areas—from industrial to service-related sectors. Only the most attractive brands can draw and keep the best professionals and managers. Companies today are challenged by declines in loyalty, a growing willingness to change jobs, and increasing demands in the workplace. Continue reading