Losing your job due to corporate downsizing can feel pretty apocalyptic — and one employee of supermarket chain Dominick’s captures that feeling perfectly in this video, made after Safeway closed 72 of its Chicago-area Dominick’s stores. About 6,000 Dominick’s grocery store workers lost their jobs on December 28 across the Chicago, Illinois region. Safeway put the stores up for sale in October, responding in part to pressure from a major shareholder, the hedge fund Jana Partners. Steve Yamamoto made a satirical, sci-fi-themed video which showed dragons, monsters, asteroids etc squashing Dominick’s employees and he titled the trailer “Thanks Safeway”  and he posted it on YouTube. A day later,  the soon-to-be unemployed Yamamoto was informed he had been suspended. This suspension may cause him to lose three weeks’ severance pay. But finally he got his pay thanks to the media coverage: stories on all the major Chicago TV stations, the Huffington Post, and in the local papers dammaging Safeway’s brand. In your opinion,what could have been done to prevent tarnishing employer brand?

Look at the video  “Thanks Safeway”