by Michael Kirsten
Twenty-plus years ago, when you asked someone what they did for a living, they told you where they worked. Today, they tell you what they do.
The next generation of employees is wired, connected, plugged-in, and empowered, and this psychographic change across a generation has significant implications for recruitment. For younger generations (Gen X and much more so for Gen Y or Millennials):
– the attachment of skills to employers is weakening;
– gaining knowledge and broad experience is more important than salary and security; and
– company culture must support bottom-up decision-making power.
Employee-employer loyalty is waning, and it can be tempting for Baby Boomers and even Gen Xers to see younger employees as demanding and fickle. Yet, when we consider that Millennials will make up around 40% of new hires by 2015, something has to give if the right talent to run an organization is to be secured.
When we think about and discuss what makes the generations different, it’s easy to be cynical and negative about those on the other side of the fence. But all jokes and negative stereotypes aside, the burning debate must center around turning the Millennials’ mindset of continuous connection and conversation into an opportunity. Unless companies learn to do this, Millennials will leave and go to the next opportunity—quickly.
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