According to latest study of CEO.com and business software company Domo, only 32% of top CEOs have at least one account on a social network. Some 68% have no social presence at all.

But not only CEOs are struggling to invest in Social Media, also CMOs do. Damien Cummings  believes there are 4 reasons

• CEOs don’t trust CMOs
• Marketers rely too much on their agency partners to spend their money
• True consumer digital usage is on platforms and devices, not in media
• CMOs don’t understand the value and ROI of social media

Read the article « 4 reasons why CEOs still don’t invest in digital marketing » on the Firebrand blog and discover which CEOs are more social on the Infographic published on Visible Banking.