“In the traditional form of recruiting, companies would look to fill a given position at a certain time with a specific individual. In other words, the approach was “I’ll let you know when I have something available and then you can come to us.” Nowadays, companies are saying, “Hey, we know the kinds of people who thrive here and we’d like to chat with you, even if you’re not currently interested in us. This is so we can get to know you even before we know we have a role. If something does come along, we’ll come to you.”

This is one of the biggest social media trends pointed out by Steve Miranda in his post “The 4 Biggest Social Media Trends in HR Right Now ». He explains that effectively managing the risks and rewards of social media is one of the biggest challenges faced by HR professionals and recruiters today.

Read the article “The 4 Biggest Social Media Trends in HR Right Now »