Employer Branding is a new concept. Just five years ago, new entrants to the workforce reported wanting to be dedicated to a cause and a friendly work environment. Indeed people make the difference in a company. Because companies need to ensure that they are attracting top talent, they need to build brands to capture talent. At the last conference of Universum, one of the global leader in Employers Branding, executives from all over the world gathered to discuss every aspect of employer branding. What defines a good one, which companies are exhibiting best practices and how perceptions are changing over the years?

But what about small businesses? Can they compete with massive multinational companies on resource-draining areas like remuneration? Why would people want to work for these small companies? Small businesses often have unique benefits that they may not even realize are exciting to jobseekers. They need not only to identify these benefits, but also communicate to attract the talents they want to work in their business.

Learn more about employment branding best practices from some of the world’s largest companies in the article “The State of Employer Branding Today” and discover the 100 most attractive employers in US

Read the article “Recruitment branding: small business can do it too”